Critics have already been wading in after the PR nightmare of the London Olympic handover in Beijing, warning of more publicity pitfalls in the run-up to the next games.
The 2012 countdown got off to an ominous start as Beijing passed the baton to London amid images of bumbling Boris Johnson waving the Olympic flag and Moors murdereress Myra Hindley pictured on a giant screen.
Then came the alarming comments from F1 chief Bernie Ecclestone, who warned that London stood no chance of living up to Beijing and that the country should axe the games.
But potentially the most fatal publicity banana skin, according to many commentators, would be if proposals to field a GB football team got the go ahead.
First, any failure of a Great British footballing XI on the scale of Euro 2008 would represent an image disaster for Team GB.
And what if the enduring image of the games ended up being of English football hooligans rampaging through our streets?
A Great Britain XI would also need to be as strong as possible- which could potentially lead to squabbles about whether the team was representing England or all four constituent nations.
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