Fair play to an American church for coming up with one of the best headlines I think I have ever seen. Who would not what to read on after seeing the headline Satan Fronts Church Campaign and that is all because they have used the devil in a marketing drive to reach out to more worshippers?
Metro South Church in Michigan switched the messages on a board in front of the church from inspirational slogans to ones like 'This Church Sucks' and 'This Church is Killing Me' signed 'Satan'.
They launched a website to bolster the campaign and advance their main message. Church members then shot a video of the devil, plastic pitchfork and all, ranting about why he hates Metro South Church.
The website got seven thousand hits in two days and interest continues to pour in since the story was picked up by local television and internet news sources.
This was bold action by Metro South; not only did the campaign feature signs that seemed hostile to themselves, but such an unusual step risked attack from stuffy conservatives and zealots.
The concept is simple, subverting mainstream religious advertising. But by doing something so unusual, Metro South are certain to pull in the parishioners. On top of that, by supporting the adverts with a website, they have been able to keep up public interest beyond the initial headline.
Paul
hello@octopuspr.co.uk 
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