Cambridge band Hamfatter hit the right note after performing a PR masterstroke by appearing on TV entrepreneurs series The Dragons' Den.
The band made it a double scoop by walking away with an investment deal with Dragon Peter Jones in return for a 30% cut of the group's royalties.
The aspiring rockstars wanted to avoid the bully-boy tactics of major record labels, who usually expect to take ownership of artist material in exchange for financial backing.
So they set up their own registered company, Hamfatter Ltd, whose directors are the band members themselves.
Hamfatter have set a precedent in an industry with a community hardly renowned for its business acumen.
Record companies have long held a reputation for exploiting young artists, who have been lured by the glamour of the music industry only to find themselves catching the bus home from the Top of the Pops studio.
If Hamfatter go on to triumph they will also add to the long list of personalities, who have enjoyed success on the back of a reality TV appearance, whether on Big Brother, The X Factor or The Apprentice.
And reality TV demonstrates perfectly the immense power of PR.
It is unlikely that many of the presenters, recording artists or TV celebrities spawned by these shows would have got anywhere without raising their profile with an appearance in front of millions of TV viewers.
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