A famous brand of jam is being shelved following years of decline after it was forced by media pressure to ditch its controversial Golly Wog trademark.
Robertson's had been a feature at British breakfast tables for nearly 150 years, but the brand's parent company Premier Foods decided to kill off the name by the end of 2009.
Robertson's other famous product Golden Shred marmalade is believed to have escaped the same fate, but that will come as little comfort to a company that had suffered years of criticism for its use of the iconic Golly Wog figure.
The politically correct brigade started to get the upper hand when the company cut the much-loved Golly character from its TV ads in 1988.
Then Robertson's threw the towel in altogether when it finally removed the logo from its labels in 2002.
For years, Robertson's flourished thanks to the popular character, which gave it a powerful brand image with which the public could readily identify.
But as times changed, the black-faced minstrel gradually became a PR liability for the firm.
And the loss of its valuable brand image coupled with the lingering negative connotations of racism have inevitably put off consumers and conspired to bring down another once-great British household name.
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