The insurance company whose TV ads feature wrinkly rocker Iggy Pop telling viewers to Get a LIFE Get Swiftcovered has hit a PR bum note after it emerged that it wouldn't insure musicians such as Pop himself.
Angry musicians have been lodging complaints to the advertising watchdog, the Advertising Standards Authority, because they'd been turned down by the company for car insurance because they worked in the entertainment industry.
The former Stooges frontman had already infuriated many of his die-hard fans, who had accused him of selling out when he appeared in the ad in his characteristic whirling dervish guise.
However, this latest media storm is far more serious for Swiftcover as it faces accusations of hypocrisy and hoodwinking consumers.
The charismatic rock veteran seemed the perfect figurehead for a campaign that revolved around the message of freeing up time for more interesting things to do- had it not been for the fact that Iggy is not eligible for insurance cover in the first place.
If only Swiftcover had learnt from competitors who had dug similar holes for themselves.
Esure, whose ads were fronted by Michael Winner, had egg on its face when it turned out that the company did not insure film directors. Similarly Sheila's Wheels came in for stick because it didn't cover the pink Cadillac appearing in its ads.
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