The BBC is at the centre of another PR storm after One Show star Carol Thatcher has been axed for making a remark about a golliwog.
She made the quip in the green room of the BBC One show, where presenters and programme producers had gathered to relax off-air; it was known to be directed at a French tennis star playing in the Australian Open.
The corporation then insisted that Thatcher apologise after it emerged that several members of the One Show team were outraged by the comment.
She is believed to have made a private apology, but BBC bosses were dissatisfied with the way Thatcher tried to excuse herself by claiming that the comment was intended as a joke.
It insisted that she make an official apology, but when Thatcher refused she was shown the door.
The issue has brought yet more negative publicity to the BBC and once again left PR practitioners questioning the way it handles its affairs.
After a recent spate of publicity disasters, the corporation should have wised up to the fact that it has become the favourite whipping boy of the press, which has smelt blood and is hungry for more.
It is open to speculation as to whether Thatcher's dismissal from the show was justified, but the Beeb should've done all it could to reconcile the conflict and keep the affair in-house.
Instead it drew more negative attention to itself with another high-profile sacking.
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