A drinks accessories website is the toast of the PR industry after it became focus of attention in the national press over its new range of inflatable olde-worlde beer taverns that you can put up in your own back garden.
Drinkstuff.com could not have asked for a better way to launch its latest range of novelty products for events and home entertaining, with several national and international newspapers covering the story and giving the company a highly valuable name check.
Each inflatable imitation tavern comes complete with all the classic features of a cosy village pub, such as fake chimney pots, tiled roof, a brick stone wall and a welcoming fireplace, and can accommodate anything up to 50 people.
The largest in the range, The Hogshead, even features a PVC dartboard integrated into the internal artwork. But with the inflatable retailing at a budget-crunching £27,815, few owners would ever challenge their guests to use it.
PR agencies delight in unusual products and services such as these, which capture the imagination of the general public and make great stories that help to raise awareness of their clients.
Not only is drinkstuff.com a classic example, but it also demonstrates the importance of PR timing by getting valuable media coverage just in time for the summer peak of outdoor parties, weddings and festivals.
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