An insurance company is offering a groundbreaking new crisis comms support package to its clients in the travel industry, signalling the importance of reputation management when things go wrong for travel operators.
Watford-based Arnold Fisher, which provides insurance products to travel agents and tour operators, has got together with a travel PR specialist to launch a business insurance add-on, whereby claimants can call on up to £25,000 of 24-hour crisis comms support in an emergency.
Travel is an industry where the need for crisis management is particularly strong, as the recent high-profile cases of the coach crash in Ecuador and the death of two children from carbon monoxide poisoning in Corfu demonstrate all too clearly.
Many of the leading operators already have media units equipped to deal with crisis situations. But this innovation could prove a big hit with smaller travel companies, whose PR resources are somewhat thinner on the ground.
And this pioneering product also highlights just how important reputation is as a business asset. Yet this asset can so easily be destroyed if a company fails to take effective remedial action in a PR emergency.
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