A YouTube video featuring a Domino's Pizza employee breaking wind over salami destined for a customer's mouth is spreading through social media space, having an unwelcome domino effect on the reputation of the fast-food chain.
The video, filmed by a Domino's colleague, also shows the employee putting a piece of grated cheese up his nose and then placing it in an Italian sandwich.
Blog site As Good As You heaped more publicity concerns on the restaurant chain by hosting several other videos of the pair engaged in gross and unhygienic kitchen capers, such as sneezing directly over a pizza as it comes out the oven.
The Domino's comms team have expressed the company's repulsion at the videos and said that any idiot with a webcam and an internet connection could attempt to undo all that's right about the brand.
The two US employees were immediately sacked and now face possible legal action for defamation of the brand.
The PR nightmare comes just weeks after a similar prank at a West Midlands branch of Subway.
These incidents have highlighted how social media not only have the potential to enhance a company's reputation but also to wreck it. Furthermore, they also demonstrate the increasing need for companies to have an internet usage policy in place, spelling out the obligations of its employees.
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