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Lego creates PR masterpiece


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12 February 2009

Lego creates PR masterpiece

Lego is once again the graphic illustration of the art of PR, after grabbing more public attention with Lego versions of world-famous paintings splashed across the national newspapers.

Italian photographer Marco Pece has created a range of pictures mimicking classic paintings such as The Mona Lisa and Andy Warhol's Marilyn made out bricks from the popular children's toy.

Each work of art takes the 45-year-old ex-banker around nine days of painstaking construction, photography and computer enhancement to complete.

And what's more, Lego has also got valuable online exposure as Pece posts his reconstructions on picture-sharing site Flickr, bringing his work a worldwide following of tens of thousands.

Once again, PR professionals are speculating as to whether the pictures are the latest in a series of ingenenious PR tactics by Lego after the toy manufacturer only recently hit the headlines when a mysterious six-foot model of a Lego man was washed up on Brighton beach in the run-up to Christmas.

Whatever the case, Pece's bizarre creations have captured the public's imagination and will do Lego's sales figures no harm at all.



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