Praise be for Jonathan Ross and Russell Brand. Because whatever you think about what they've done, their answerphone antics have given the media a new feeding frenzy and the dire state of the economy has been temporarily wiped from the front pages of all the newspapers.
It's interesting that a radio programme by two of the most irreverent comedians in the UK which was broadcast on a graveyard shift on a Saturday night has attracted, at the latest count, 27,000 complaints. Were that many people listening to take such umbrage?
From all accounts there were two complaints immediately after the show and those, apparently, were because Jonathon Ross used the F word.
But in the ensuing days the story has snowballed and the BBC has been deluged with complaints by proxy which have fed the media hysteria. This has opened the floodgate of attacks on the 'Beeb', on its management and the two protagonists - whose earnings have been openly discussed almost as justification.
But maybe in the bigger scheme of things, Ross and Brand have done the nation a favour. They are big enough to weather what's been hurled at them at the moment and no doubt the BBC will get a kicking from the regulators and there will be the inevitable 'lessons have been learned' statement which will finally put the episode to bed. Meanwhile Ross and Brand will continue on their merry way, even more infamous for all the furore.
And while the media has been endlessly commenting on every twist and turn of the whole affair, the state of the economy has been left alone, for a while.
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