Online PR could soon make conventional search engine optimisers a thing of the past, as the art of building website awareness could be better off in the hands of PR professionals.
That's the view of top media blogger, Leon Bailey Green, who argues that most web designers and content writers have now got the fundamentals of search engine optimisation taped, doing away with the need for an SEO consultant.
He explained that link building and link baiting came next in getting a website higher up in search engine results and no-one should know better than a PR professional about getting people to talk about a brand, product or service.
But the PR industry, he argued, had been slow off the mark to adapt its skills to online- leaving SEOs, with their technical background, to beat it to the business of getting websites well connected.
Bailey Green said that many of the rules that applied to PR also applied to online PR.
So if a web developer could build a search engine friendly website, a content writer knew how to write search engine friendly copy and PR could get blogs, websites and forums to link to that content, he questioned what role that would leave an SEO.
Because then, he concluded, you already had the three main ingredients for natural search rankings: visibility, content and incoming links.
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