The Sun has turned up the heat on its campaign to humiliate PM Gordon Brown over his slapdash letter of condolence by releasing a recording of his late-night phone call to the dead soldier's mother.
Jacqui Janes, mother of 20-year-old Afghanistan victim Jamie, told The Sun that she was deeply offended by the handwritten letter, in which Brown misspelt both Mrs Janes' and her dead son's names and made a series of other clumsy spelling mistakes.
Janes claimed she was stunned and insulted by the letter, which was scrawled so quickly that she could hardly even read it.
The letter sparked a media row, forcing Downing Street to issue a statement saying that the PM was mortified about the distress he had caused.
And when Mr Brown phoned to apologise, by an uncanny coincidence Janes had a tape recorder to hand to record the conversation using her telephone loudspeaker system.
The Sun then promptly published a transcript of the conversation, which degenerated into an attack on inadequate military equipment, releasing the recording on its website and exploiting every possible angle to attack the prime minister.
The PR industry has admonished Brown for an extraordinary public relations gaffe, but is warning him of even tougher times ahead as The Sun steps up its campaign to oust Labour at the next general election.
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