Overnight, it seems like Gordon Brown has pulled off one of the greatest PR turnarounds in history.
It was only weeks ago that the beleaguered Prime Minister was on the ropes after a series of bad polls and his PR team was in turmoil. The departure of two of his most senior advisors, including strategy chief Stephen Carter, have actually heralded a change in fortunes for the PM.
The dour Scotsman is smiling again after getting the plaudits for spearheading a plan to rescue UK banks which has been copied by other countries including America.
They say a week is a long time in politics but Brown's stock has risen as fast as stock markets around the world have fallen.
So what has prompted the new revitalised Brown?
Is it good planning, good fortune or the work of a new PR team? Well actually it's probably a combination of all of them.
There is no doubt that after a decade as Chancellor of the Exchequer Brown's advisors have played to his strengths as the safest pair of hands to look after the country's purse strings at a time of unprecedented drama on the world money markets.
Brown seemed to delight in showing that this wasn't the time for a novice and that he really was the man when it came to serious global financial matters all along.
But while Brown is riding the crest of a wave, he and his team will do well to remember that now they have got him out of jail they need to keep him out and one step ahead of the fleet-footed David Cameron PR machine.
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