Public relations industry bible PR Week has followed in the footsteps of leading news providers by customising its web and print publications to reflect the differences in consumption habits between online and offline media.
Following on from a major revamp last year, PR Week has given its print publication another mini makeover by streamlining its news section and providing additional space for in-depth analysis.
The weekly magazine said that the changes were the next step of its evolution and reflected the fact that it was publishing an increasing amount of content online.
PR Week posts around five or six fresh stories online first thing each morning to its website, adding more throughout the day, along with blogs from specialist practitioners, exclusive video and reader comments.
It is clear that print cannot compete with online in its ability to do this and the switch in emphasis between the two media highlights the way in which publications are evolving and adapting to the modern digital age.
And many forward-thinking publishers are showing that print still has a significant role to play. Readability will always remain its biggest strength and PR Week is just the latest to acknowledge this by switching the focus of its print version more towards industry analysis and major exclusive stories.
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