Hyundai is celebrating a PR smash by presenting a distraught Hyundai owner with a brand new car after spotting a YouTube video showing security footage of his car being flattened by a feckless 4x4 driver in a Canadian parking lot.
The extraordinary clip showed a BMW launch onto the roof of Todd Jamison's 2004 Hyundai Elantra during an astonishingly clumsy parking manoeuvre outside an Extreme Fitness sports centre in Ontario.
It then became a massive YouTube hit, with more than a million viewers scrambling to get a glimpse of one of the worst examples of parking ever caught on camera.
The Korean carmaker quickly realised that it had the chance to grab some useful positive publicity and decided to offer the exasperated Hyundai owner a brand new replacement car.
Hyundai then milked the PR opportunity to the full by filming a YouTube video clip of its own showing Jamison's delight as the company handed him the keys to a shiny new Elantra Touring.
The clip has been well received by commentators in the social media space and has clocked up around 100,000 viewings already.
Not only has Hyundai got itself a worthwhile and rewarding name check but has conveyed a valuable message about the lengths the company is prepared to go to in order to keep its customers happy.
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