hello@octopuspr.co.uk

01785 229530

Pop duo refuse refuge rename


	Archive » June 2010 » May 2010 » April 2010 » March 2010 » February 2010 » January 2010 » December 2009 » November 2009 » October 2009 » September 2009 » August 2009 » July 2009 » June 2009 » May 2009 » April 2009 » March 2009 » February 2009 » January 2009 » December 2008 » November 2008 » October 2008 » September 2008 » August 2008 » July 2008 » June 2008 » May 2008 » April 2008 » March 2008

10 April 2009

Pop duo refuse refuge rename

Animal rights group Peta have scored a PR campaign triumph after making an audacious request to 80s pop outfit the Pet Shop Boys to rename their band the Rescue Shelter Boys.

Peta wanted to raise the issue of cruelty allegedly taking place in the pet shop trade and urge the group's millions of fans to consider giving a home to an abandoned or unwanted animal from an animal shelter.

The Pet Shop Boys, whose hits include West End Girls, Always on my Mind and It's a Sin, turned down the request, but nevertheless told fans that it raised an issue worth thinking about.

The idea was brilliantly simple and Peta deserve a huge amount of credit for spotting a sure-fire way of highlighting a serious animal welfare issue.

The organisation knew that they were putting themselves in a situation where they simply couldn't lose.

If the Pet Shop Boys agreed to the request, Peta would have made the biggest PR coup since Julia Carling changed her surname to Heineken. But if they refused, Peta would still get valuable media exposure for making the approach in the first place.



	29 July 2010 Name shame a cosmetic PR cock-up Public relations professionals have dubbed a PR gaffe, in which a fashion label launched a range of cosmetics named after the murder capital of the world, as totally inexcusable. 27 July 2010 Plucky placard jobseeker reaps PR reward A determined Stoke-on-Trent jobseeker, who had been out of work for two years, has demonstrated the power of publicity by promoting himself at a busy road junction and landing himself a job within just a few hours. 21 July 2010 Flying donkey a foalish PR stunt Horrified PR consultants have been debating whether a ridiculous promotional stunt, in which a terrified donkey was forced to parasail over a Russian seaside resort, is possibly the worst public relations stunt ever. 20 July 2010 Strip club slur on council reputation Public relations practitioners have been stunned by the appalling lack of PR sensitivity of a party of county councillors who went on a fact-finding mission to a lap-dancing club at the taxpayer's expense. 16 July 2010 NHS chiefs issue Facebook usage warning The PR industry has welcomed the precautionary action of a regional NHS trust to prevent damage to its reputation through inappropriate use of social media by issuing a set of Facebook guidelines to hospital workers. 13 July 2010 Inflatable taverns toast taste of pub-licity A drinks accessories website is the toast of the PR industry after it became focus of attention in the national press over its new range of inflatable olde-worlde beer taverns that you can put up in your own back garden. 8 July 2010 Social media reviews make positive difference The PR community has welcomed research highlighting the commercial benefits of social media, which found that recommendations on social networking sites such as Facebook and Twitter had a very clear positive impact on sales. 7 July 2010 Psychic octopus tips a PR winner A sea life centre in Germany is making the most of the global publicity surrounding its aquatic sensation, Paul the Octopus, which has a remarkable talent for making accurate World Cup predictions.

poweredby feedangel

terms & conditions