The official opening of the first flying in the world classroom hit the headlines thanks to Octopus.
Pupils at Kingsland Primary school in Bucknall, Stoke-on-Trent had been working with Octopus to publicise their new classroom which was a decommissioned commercial airliner.
In front of a raft of media pupils showed how the 22m-long Short S-360 aircraft would be used for lessons after being kitted out with new whiteboards, desks and laptops so that it could have a new lease of life as a creative learning space.
The project called Kings Wings secured plenty of media coverage including a live broadcast on Sky News, and coverage on BBC Breakfast, Newsround as well as reports in The Sun, Daily Mail and the Daily Telegraph.
Paul Kirby from Octopus said the project has been a fantastic experience for all the pupils involved.
"We have been working with pupils at the school for nearly a year planning and delivering a PR campaign around the official opening of the plane as a classroom," he said.
"The pupils have been brilliant and the project has fired their imaginations and that of the media.
The Kings Wings project was conceived and delivered by Pablo Productions as part of a Creative Partnerships initiative which works with schools across Staffordshire to inspire pupils and teaching staff alike and introduce more creative learning into the curriculum.
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