Celebrity chef Gordon Ramsay is being advised by media publicists to keep stumm following a weekend of bitching in the Sunday newspapers about his exaggerated claims of a teenage football career.
The News of the World accused Ramsay of cooking Walter Mitty fantasies about how he once made the first team squad at Rangers in a bid to boost his celebrity status early in his culinary career.
In fact, he was only ever at the club as a trialist and never even made the reserves.
Leading PR figures, including Ramsay's agent and co-founder of Sauce Communications Jo Barnes, are now advising Ramsay not to respond to the scandal.
Barnes warned that the more interaction you had with the press, the bigger the story became. Stuart Bell of the Outside Organisation agrees.
He said that the story wasn't worth reacting to, that these were hardly lies he'd told recently and his advice would be to keep your head down and don't comment on the allegations.
It is not unusual to discover that a public figure had lied about past achievements in order to push themselves up the celebrity career ladder and Ramsay's footballing porkies had been well documented.
And by choosing not to react, PR Ramsay will quickly dampen the media's enthusiasm for turning an old story into a major news event.
hello@octopuspr.co.uk 
01785
229530 
