The tourism industry is as black as thunder and calling for a weather PR makeover because inaccurate and gloomy weather forecasts are driving away visitors.
The Met Office and the BBC have come under fire for pessimistic forecasts after predicting rain on days that ended up being bathed in brilliant sunshine.
Critics believe that weather forecasters are still struggling to come to terms with the PR disaster they suffered after the 1987 hurricane and still fear a media backlash if they fail to forecast stormy weather.
But now tourism officials are suggesting that the weather is in much need of a PR facelift amid a recent spate of inaccurate predictions of wind and rain that have been scaring visitors away.
Gloomy forecasts threatened to knock the shine off both the Cartier Polo International at Windsor and the annual RHS Flower Show at Tatton Park, Cheshire, only for both events to enjoy glorious weather.
Devon county councillor, Humphrey Temperley, is claiming that the predictions of bleak weather are ruining tourism in the UK. Temperley said that modern forecasters were making unnecessarily depressing predictions.
Weather forecasters, he added, would have to think about the economic impact of what they were doing.
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