School headmaster, Richard Mercer, claimed that the school decided to hold its conference in the Costa del Sol resort because it was best value for money compared with other UK and international venues.
So why didn't the school take pre-emptive action and tell the public this at the outset?
The school could've easily avoided negative attention by going on a simple PR offensive to divert the critics' attention towards the more important issue of the astonishing cost of hotel venues in the UK.
Teachers at a Stoke-on-Trent school are counting the cost of negative publicity when their two-day training conference at an exclusive Spanish resort was cancelled following a media backlash against the £20,000 trip.
Members of staff at Edensor Technology College arrived at the school with their suitcases, only to be told at the last minute that the trip was off- owing to a flood of complaints from angry parents and mounting media pressure.
Instead of enjoying the facilities of the four-star Andalucia Plaza Hotel in Marbella, the teachers were forced to stage the conference back at the school.
At a time when parents are feeling the pinch and local governments are under pressure to curb expenditure, it's difficult to see how the school could not have seen this coming.
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