Has TESCO become the latest target of the Daily Mail's hate campaigns?
The right-wing newspaper has put the knife into the supermarket chain yet again after the retailer announced that it would be changing signs at its express checkouts to appease the Middle England brigade of grammar sticklers.
Signs above checkouts will say 'Up to 10items' from now on - in response to angry complaints from pedantic supporters of correct English, not satisfied until the linguistically incorrect '10 items or less' signs came down.
The Plain English Campaign proposed the new wording for the signs, which will be rolled out across all new Tesco stores.
But the Daily Mail has been quick to sink its teeth into the UK's leading supermarket recently and this latest move proved no exception.
No sooner had the new signs gone up did the conservative daily publish a picture of an example in a store where the 's' was missing from 'items', describing it as yet another Tesco blunder.
The Mail got the nickname Daily Hate from its formula of pet hate campaigns to attract readers and now Tesco looks set to be the latest in a long line of victims.
However, the retailing giant may well see it as another good piece of PR, as it seeks to assert itself as the definitive supermarket in shoppers' minds.
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