It's only been on our screens for one day but the new series of I'm A Celebrity Get Me Out Of Here has already descended into a battle of the bikinis.
In a line up that boasts an eclectic mix of TV legends, sporting icons and of course a healthy smattering of female eye candy in the shape of glamour models and TV presenters, it's the bikinis that are already grabbing the headlines.
Or more to the point, who's wearing them.
The tabloids are already salivating and speculating about the fortunes of contestants because of the bikinis they are wearing. And, as only they can, the tabloids are revelling in all the trials and tribulations of who's on top and which celebrities are having their nose pushed out of joint as a result.
It's a classic formula that works time and time again in a kind of unwritten pact between the TV companies and the tabloids to maximize the publicity surrounding the show.
The bikinis are one of the ways we get sucked in and once the viewing public gets over the initial titillation, the programme makers will have you hooked because the genuine TV gold is seeing another side to people we know so well from iconic sci-fi shows or as tennis aces.
Of course we'll then be reaching for our phones to vote for our favourite, which is exactly what the programme makers need us to do.
If you are so inclined, enjoy the bikinis while you can because I very much doubt whether their owners have sufficient personality to be in the reckoning to be crowned the winner.
Paul
hello@octopuspr.co.uk 
01785
229530 
