PR companies are urging clients to step up their efforts to develop a social media presence, following the decision by Twitter to launch dedicated commercial accounts from next year.
Twitter co-founder Biz Stone announced that the company is to introduce paid accounts in a bid to cash in on the emerging success of the service as a public relations tool.
Stone said that the new accounts would provide a special layer of access designed to help businesses improve their Twitter campaigns and would include a variety of analytics in the form of feedback and statistics.
However, he stressed that the service would continue to provide standard personal and business accounts free of charge.
Commenting on the decision, Stone said that the move would take advantage of some of the commercial use of Twitter the company had seen from businesses like airlines and big box stores.
The move has particular significance to the PR industry and has been the catalyst for many agencies to remind clients about the increasing importance of social media in public relations strategies.
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