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Video killed the blogging star


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2 June 2009

Video killed the blogging star

A new survey has revealed that online video is prevailing over blogging as the dominant star of the social media landscape, prompting PR agencies to re-evaluate their digital campaigns.

According to data compiled by digital research agency Lightspeed Research, online video is the most popular social media platform, with more than 70% of US internet users saying that they accessed video clips online.

It has left blogging and social networking behind to become the fastest growing media platform ever.

During just one week in January this year, 97 million people in the US viewed a clip online, putting the medium on a par with any TV network in terms of viewing figures.

Unsurprisingly, YouTube came out as the dominant video platform, head and shoulders above any rival player.

The so-called digital divide is also narrowing, with a healthy 65% of those aged 55 to 64 now also using the medium.

The findings are highly significant to the PR industry, which has been quick to exploit the new opportunities presented by social media.

Many agencies have already tapped into the power of online video as a great way to grab attention.

And this latest report is set to motivate more PR agencies to harness the medium as a key element of their future social media strategies.



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