Virgin Trains have scored yet another PR victory by cashing in on the excitement surrounding England's triumph in the Ashes and running a clever advertisement mocking dispirited Aussie cricket fans.
The company's quick-thinking marketing agency came up with a press ad featuring the headline Quick single for Ponting, which went on to say that there was at least some good news for Australians to celebrate.
It urges them to head over to London Euston and take advantage of Virgin's shortest journey times ever and rounds off by saying it's perfect when all they want is the first train out of town.
And it's not the first time that Virgin's savvy marketers have made the most of an opportunity to use a topical theme for shameless self-promotion.
Back in May, Virgin exploited the tabloid mania over the split of TV reality stars Peter André and Katie Price by publishing a list of fares and journey times from London in an ad saying they'd get Peter back with Katie faster than a magazine deal.
Virgin have once again demonstrated how PR and advertising can work together by creating an eye-catching ad that will attract the attention of the media and extend its reach by becoming a news event in its own right.
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