Celebs boost Twitter a tweet

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Octopus PR News April 2009

30 April 2009
Celebs boost Twitter a tweet
Microblogging site Twitter is experiencing a sensational growth in popularity following of a series of recent celebrity endorsements, according to new online monitoring data.

24 April 2009
Surfers favour brand mentions over ads
Brand mentions in online articles are more likely to get the desired results from their target consumers than online ads, new research has just revealed.

22 April 2009
Trainline ewes make headline news
Thetrainline.com has shown it is on the right PR lines when it grabbed valuable column inches after advertising its discounted fares on a flock of sheep beside a busy commuter line.

17 April 2009
Joker lets rip domino effect
A YouTube video featuring a Domino's Pizza employee breaking wind over salami destined for a customer's mouth is spreading through social media space, having an unwelcome domino effect on the reputation of the fast-food chain.

14 April 2009
Tory stories of McBride and prejudice
The revelations about Damien McBride's plans to prejudice voters against the Conservative party by fabricating salacious internet rumours about senior Tory figures has exposed a political PR web of intrigue.

10 April 2009
Pop duo refuse refuge rename
Animal rights group Peta have scored a PR campaign triumph after making an audacious request to 80s pop outfit the Pet Shop Boys to rename their band the Rescue Shelter Boys.

7 April 2009
Insurance comms with crisis support
An insurance company is offering a groundbreaking new crisis comms support package to its clients in the travel industry, signalling the importance of reputation management when things go wrong for travel operators.

2 April 2009
Theatre performs bear-faced PR drama
A theatre company is basking in its own limelight after it staged an elaborate April Fool's Day hoax warning Suffolk ramblers and dog walkers to beware by publicising fake sightings of a bear roaming through a local forest.



	5 March 2010 EasyJet ad ban PR triumph No frills airline easyJet has got one up on Ryanair after an ASA decision to ban an ad, which implied that its Irish rivals flew customers to the wrong destination, had only succeeded in highlighting the campaign message of the airline. 3 March 2010 Guinness offers PR to record breakers Guinness World Records has launched its own inhouse PR service to help people cash in on the marketing potential of their record breaking achievements. 26 February 2010 What a Pratt PR professionals will no doubt be updating the Loose Cannon CEO section of their PR crisis manual and adding the name Christine Pratt to sit alongside case studies of the likes of Gerald Ratner. 17 February 2010 Message architects turn PR proxies Leading comms professionals have been debating the evolving role of corporate PR after a series of high-profile cases in which organisations have called upon the consultants that craft their messages to act as company spokesmen in front of the media. 12 February 2010 Pyjama jeans a PR dream A clothing mail order company has launched an innovative hybrid garment to a fanfare of nationwide publicity by cashing in on the media attention surrounding Tesco's decision to ban people from wearing pyjamas in its supermarkets. 10 February 2010 Iceland quest for customer PR role Iceland has launched a PR drive to recruit a new ambassador for the brand and has chosen to ditch its celebrity-focused campaigns in favour of using an unknown member of the public to front the high-street supermarket chain. 5 February 2010 Toyota in sticky pedal PR fix Japanese car manufacturer Toyota has finally come to its PR senses by coming out in the open about its problem with sticking accelerator pedals and apologising for the panic caused by its global safety recall. 3 February 2010 How Terry should tackle PR blues Leading PR figures have been reacting to the revelations surrounding John Terry's alleged affair with the long-term girlfriend of a former team-mate by debating how the England and Chelsea captain should go about tackling a growing media storm.

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