Octopus PR News April 2010

29 April 2010
Brown counts cost of bigot blunder
PR practitioners have been left speechless following an extraordinary public relations catastrophe, in which the prime minister was caught off guard describing a voter he'd just met during an election walkabout as a bigoted woman.

28 April 2010
Labour candidate a PR liability
The PR community has praised the Labour Party's decision to sack a parliamentary hopeful for perpetrating a string of online improprieties, even though election rules mean the party can no longer field a replacement candidate.

23 April 2010
Mums checkout Asda clothing credentials
The PR industry is congratulating Asda for tapping into the public anger surrounding the sale of children's padded bikini tops by consulting parenting community website Mumsnet about the suitability of one of its products.

21 April 2010
Penguin pepper proofo proves perfect PR
Public relations consultants are predicting a healthy boost in sales of a Penguin pasta cookbook after an embarrassing proofreading error in one of its recipes made international newspaper headlines.

16 April 2010
Chippy pensioner pilgrimage makes sizzling headlines
A Norfolk fish and chip shop is PR flavour of the month, after its most-dedicated customer made national headlines with his weekly seven-hour round trip just to indulge in his favourite lunchtime treat of cod and chips.

14 April 2010
PR relief to media woes
PR is playing an increasingly important role in the work of traditional journalists, as they struggle to cope with staff cutbacks and competition from digital media, a new survey has revealed.

9 April 2010
PROs slam government shock campaigns
The PR industry has warned the government that it is barking up the wrong tree with its persistent use of shock tactics in public campaigns for tackling health issues such as smoking, safe sex and illegal drug use.

7 April 2010
First class lesson in PR
An essay writing company has made front-page news and attracted the attention of thousands of students after sparking outrage in the academic community by selling custom dissertations to 2:1 or first-class standard.