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Octopus PR News August 2008

28 August 2008
Commentator sees red after air crash jibe
A BBC commentator has got the red card from listeners after making an inappropriate remark on air about the Madrid air crash while reporting on a football match.

26 August 2008
Ryanair trouble reinforces no-frills image
Ryanair has just bludgeoned its way back into the media spotlight with a decision to cancel thousands of tickets purchased through third-party websites.

21 August 2008
Journalists biting the hand that feeds
Journalists cannot resist sinking their teeth into local government.

19 August 2008
Rising costs spell brand PR nightmare
Supermarket brands are really getting it in the neck right now.

14 August 2008
MobileMe launch clouds Apple's reputation
The launch of Apple's latest product, data-synching service MobileMe, has been rather out of synch with the company's reputation, as teething problems threaten to tarnish the respected brand.

12 August 2008
Every little PR helps
Tesco has appointed a new PR company in a bid to revitalise its reputation following a media backlash against the launch of its retail foundation degree.

7 August 2008
Storm as weather needs PR makeover
The tourism industry is as black as thunder and calling for a weather PR makeover because inaccurate and gloomy weather forecasts are driving away visitors.

5 August 2008
Mosley ruling victory for PR
The court decision to award compensation to Max Mosley in his privacy case against the News of the World has been hailed as a victory for public relations.
 
   
   
 

5 March 2010
EasyJet ad ban PR triumph
No frills airline easyJet has got one up on Ryanair after an ASA decision to ban an ad, which implied that its Irish rivals flew customers to the wrong destination, had only succeeded in highlighting the campaign message of the airline.

3 March 2010
Guinness offers PR to record breakers
Guinness World Records has launched its own inhouse PR service to help people cash in on the marketing potential of their record breaking achievements.

26 February 2010
What a Pratt
PR professionals will no doubt be updating the Loose Cannon CEO section of their PR crisis manual and adding the name Christine Pratt to sit alongside case studies of the likes of Gerald Ratner.

17 February 2010
Message architects turn PR proxies
Leading comms professionals have been debating the evolving role of corporate PR after a series of high-profile cases in which organisations have called upon the consultants that craft their messages to act as company spokesmen in front of the media.

12 February 2010
Pyjama jeans a PR dream
A clothing mail order company has launched an innovative hybrid garment to a fanfare of nationwide publicity by cashing in on the media attention surrounding Tesco's decision to ban people from wearing pyjamas in its supermarkets.

10 February 2010
Iceland quest for customer PR role
Iceland has launched a PR drive to recruit a new ambassador for the brand and has chosen to ditch its celebrity-focused campaigns in favour of using an unknown member of the public to front the high-street supermarket chain.

5 February 2010
Toyota in sticky pedal PR fix
Japanese car manufacturer Toyota has finally come to its PR senses by coming out in the open about its problem with sticking accelerator pedals and apologising for the panic caused by its global safety recall.

3 February 2010
How Terry should tackle PR blues
Leading PR figures have been reacting to the revelations surrounding John Terry's alleged affair with the long-term girlfriend of a former team-mate by debating how the England and Chelsea captain should go about tackling a growing media storm.

  


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