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Octopus PR News August 2009

28 August 2009
Virgin celebrate cricket with one-way ticket
Virgin Trains have scored yet another PR victory by cashing in on the excitement surrounding England's triumph in the Ashes and running a clever advertisement mocking dispirited Aussie cricket fans.

28 August 2009
Journalists sink their teeth in . . . and get stuck
A complaint about sexual imagery on a sweet wrapper has proved to be genuine after journalists suggested it had been created as a PR stunt.

26 August 2009
New CIPR mark of professional practitioners
The reputation of PR is set to get a well-deserved boost with the news that industry body CIPR is putting the finishing touches to its Chartered Practitioner Scheme, which will give successful applicants the same professional recognition as lawyers and accountants.

24 August 2009
Brief encounters can lead to pitching problems
A report has shown that more than a third of PR agencies feel that clients are giving them vague or below standard briefing documents, which could lead to problems later on.

21 August 2009
25% indifferent to advertising
PR professionals are debating the significance of new research into advertising effectiveness in different media, which has revealed that nearly 25% of those questioned said they were impervious to the effects of advertising.

19 August 2009
Businesses misunderstand concept of PR
A new survey has just highlighted the perennial headache faced by the PR industry, that relatively few people know what PR actually is.

14 August 2009
Hillary rebukes journalist
A slip of the tongue during a press conference in the Democratic Republic of Congo has left Hillary Clinton's reputation in tatters after a translator unintentionally hit a raw nerve, suggesting that her husband's opinions were more important than her own.

12 August 2009
Thumbs down on Murdoch model
Consumers have turned their noses up at Rupert Murdoch's plans to charge for online news content and say they will go elsewhere if they are forced to pay to access news on his News Corp websites.

7 August 2009
Murdoch to charge readers online
Rupert Murdoch has sounded the death knell on free access to online news provided by his News Corporation websites, including The Sun, The Times and the New York Post.

3 August 2009
Panic spreading like a pandemic
Leading PR professionals have attacked the government over its handling of the swine flu pandemic, accusing its comms teams of unwittingly spreading panic rather than averting it.
 
   
   
 

29 July 2010
Name shame a cosmetic PR cock-up
Public relations professionals have dubbed a PR gaffe, in which a fashion label launched a range of cosmetics named after the murder capital of the world, as totally inexcusable.

27 July 2010
Plucky placard jobseeker reaps PR reward
A determined Stoke-on-Trent jobseeker, who had been out of work for two years, has demonstrated the power of publicity by promoting himself at a busy road junction and landing himself a job within just a few hours.

21 July 2010
Flying donkey a foalish PR stunt
Horrified PR consultants have been debating whether a ridiculous promotional stunt, in which a terrified donkey was forced to parasail over a Russian seaside resort, is possibly the worst public relations stunt ever.

20 July 2010
Strip club slur on council reputation
Public relations practitioners have been stunned by the appalling lack of PR sensitivity of a party of county councillors who went on a fact-finding mission to a lap-dancing club at the taxpayer's expense.

16 July 2010
NHS chiefs issue Facebook usage warning
The PR industry has welcomed the precautionary action of a regional NHS trust to prevent damage to its reputation through inappropriate use of social media by issuing a set of Facebook guidelines to hospital workers.

13 July 2010
Inflatable taverns toast taste of pub-licity
A drinks accessories website is the toast of the PR industry after it became focus of attention in the national press over its new range of inflatable olde-worlde beer taverns that you can put up in your own back garden.

8 July 2010
Social media reviews make positive difference
The PR community has welcomed research highlighting the commercial benefits of social media, which found that recommendations on social networking sites such as Facebook and Twitter had a very clear positive impact on sales.

7 July 2010
Psychic octopus tips a PR winner
A sea life centre in Germany is making the most of the global publicity surrounding its aquatic sensation, Paul the Octopus, which has a remarkable talent for making accurate World Cup predictions.

  


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