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Octopus PR News December 2008

31 December 2008
Drunken celebrities risk PR hangover
The news of Steven Gerrard's arrest following a fracas in a Southport nightclub has prompted concerns in the PR industry about the effect the drunken and irresponsible behaviour of leading celebrities is having on the brands they are championing.

24 December 2008
BBC dancing on thin ice
The BBC has got itself into another fine mess after making not one, but two PR cock-ups in short succession by failing to address the problems with its voting system to Strictly Come Dancing.

23 December 2008
Jobcentre takes the P45
Staff at a Merseyside jobcentre have been left red faced after they were exposed making fun of benefit claimants.

18 December 2008
It Moss be a machination
If you were a supermodel earning five million pounds a year would you do your Christmas shopping at Bhs?

16 December 2008
Slipshod wrapping a neat PR trick
An internet retailer is laughing after grabbing the headlines with a comical new Christmas wrapping service for men, which is intentionally a shambles.

11 December 2008
Bookies airline ad a PR winner
Irish bookmakers Paddy Power have just pulled off a crafty PR gamble by hitting the headlines with a newspaper ad inviting punters to bet on the next airline to go into administration.

9 December 2008
Firm in jam as brand shelved
A famous brand of jam is being shelved following years of decline after it was forced by media pressure to ditch its controversial Golly Wog trademark.

4 December 2008
Facebook uncovers winter blunderland
A Christmas theme park in Dorset has been mauled by the media following attacks on staff by angry visitors and a flood of complaints on social networking site Facebook.

2 December 2008
Sorry seems the hardest word
The social services chief at the centre of the Baby P row has been given her marching orders following a PR catastrophe that made her position untenable.

 
   
   
 

5 March 2010
EasyJet ad ban PR triumph
No frills airline easyJet has got one up on Ryanair after an ASA decision to ban an ad, which implied that its Irish rivals flew customers to the wrong destination, had only succeeded in highlighting the campaign message of the airline.

3 March 2010
Guinness offers PR to record breakers
Guinness World Records has launched its own inhouse PR service to help people cash in on the marketing potential of their record breaking achievements.

26 February 2010
What a Pratt
PR professionals will no doubt be updating the Loose Cannon CEO section of their PR crisis manual and adding the name Christine Pratt to sit alongside case studies of the likes of Gerald Ratner.

17 February 2010
Message architects turn PR proxies
Leading comms professionals have been debating the evolving role of corporate PR after a series of high-profile cases in which organisations have called upon the consultants that craft their messages to act as company spokesmen in front of the media.

12 February 2010
Pyjama jeans a PR dream
A clothing mail order company has launched an innovative hybrid garment to a fanfare of nationwide publicity by cashing in on the media attention surrounding Tesco's decision to ban people from wearing pyjamas in its supermarkets.

10 February 2010
Iceland quest for customer PR role
Iceland has launched a PR drive to recruit a new ambassador for the brand and has chosen to ditch its celebrity-focused campaigns in favour of using an unknown member of the public to front the high-street supermarket chain.

5 February 2010
Toyota in sticky pedal PR fix
Japanese car manufacturer Toyota has finally come to its PR senses by coming out in the open about its problem with sticking accelerator pedals and apologising for the panic caused by its global safety recall.

3 February 2010
How Terry should tackle PR blues
Leading PR figures have been reacting to the revelations surrounding John Terry's alleged affair with the long-term girlfriend of a former team-mate by debating how the England and Chelsea captain should go about tackling a growing media storm.

 


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