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Octopus PR News December 2009

22 December 2009
Eurostar tweets passengers left in cold
Eurostar has turned to microblogging platform Twitter in a desperate bid to update anxious passengers left out in the cold by the lack of information about Channel Tunnel rail services paralysed by freezing temperatures.

18 December 2009
Government considers media lessons in school
PR consultants could soon be teaching their craft in schools after the government said it was considering putting media literacy on the national curriculum.

16 December 2009
BA can outmanoeuvre union on PR
British Airways should capitalise on its efforts to help passengers during the impending strike by cabin crew and project itself as the good guy if it wants to outmanoeuvre Unite and emerge with its reputation unscathed.

10 December 2009
Murdoch ups campaign for paid content
The PR profession has been speculating about Rupert Murdoch's latest offensive to convince the news industry to get on board with his paywall scheme by warning publishers that the advertising business model is dead

8 December 2009
Facebook monkey a picture of PR
A zoo in Austria was so convinced by the merits of Facebook as a PR tool that it set out to demonstrate that even a monkey could do it.

3 December 2009
Google boost to Murdoch paywall plans
Google has paved the way to Rupert Murdoch's plans to make users pay for online news content by allowing publishers to limit access to visitors that arrive at their subscription sites via its search engine.

1 December 2009
Official claptrap slur on public sector
The PR community has welcomed a report by senior MPs into how the use of misleading jargon by ministers and civil servants is causing tangible harm to the public and should be investigated for maladministration.

 
   
   
 

29 July 2010
Name shame a cosmetic PR cock-up
Public relations professionals have dubbed a PR gaffe, in which a fashion label launched a range of cosmetics named after the murder capital of the world, as totally inexcusable.

27 July 2010
Plucky placard jobseeker reaps PR reward
A determined Stoke-on-Trent jobseeker, who had been out of work for two years, has demonstrated the power of publicity by promoting himself at a busy road junction and landing himself a job within just a few hours.

21 July 2010
Flying donkey a foalish PR stunt
Horrified PR consultants have been debating whether a ridiculous promotional stunt, in which a terrified donkey was forced to parasail over a Russian seaside resort, is possibly the worst public relations stunt ever.

20 July 2010
Strip club slur on council reputation
Public relations practitioners have been stunned by the appalling lack of PR sensitivity of a party of county councillors who went on a fact-finding mission to a lap-dancing club at the taxpayer's expense.

16 July 2010
NHS chiefs issue Facebook usage warning
The PR industry has welcomed the precautionary action of a regional NHS trust to prevent damage to its reputation through inappropriate use of social media by issuing a set of Facebook guidelines to hospital workers.

13 July 2010
Inflatable taverns toast taste of pub-licity
A drinks accessories website is the toast of the PR industry after it became focus of attention in the national press over its new range of inflatable olde-worlde beer taverns that you can put up in your own back garden.

8 July 2010
Social media reviews make positive difference
The PR community has welcomed research highlighting the commercial benefits of social media, which found that recommendations on social networking sites such as Facebook and Twitter had a very clear positive impact on sales.

7 July 2010
Psychic octopus tips a PR winner
A sea life centre in Germany is making the most of the global publicity surrounding its aquatic sensation, Paul the Octopus, which has a remarkable talent for making accurate World Cup predictions.

 


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