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Octopus PR News December 2009
22 December 2009
Eurostar tweets passengers left in cold
Eurostar has turned to microblogging platform Twitter in a desperate bid to update anxious passengers left out in the cold by the lack of information about Channel Tunnel rail services paralysed by freezing temperatures.
18 December 2009
Government considers media lessons in school
PR consultants could soon be teaching their craft in schools after the government said it was considering putting media literacy on the national curriculum.
16 December 2009
BA can outmanoeuvre union on PR
British Airways should capitalise on its efforts to help passengers during the impending strike by cabin crew and project itself as the good guy if it wants to outmanoeuvre Unite and emerge with its reputation unscathed.
10 December 2009
Murdoch ups campaign for paid content
The PR profession has been speculating about Rupert Murdoch's latest offensive to convince the news industry to get on board with his paywall scheme by warning publishers that the advertising business model is dead
8 December 2009
Facebook monkey a picture of PR
A zoo in Austria was so convinced by the merits of Facebook as a PR tool that it set out to demonstrate that even a monkey could do it.
3 December 2009
Google boost to Murdoch paywall plans
Google has paved the way to Rupert Murdoch's plans to make users pay for online news content by allowing publishers to limit access to visitors that arrive at their subscription sites via its search engine.
1 December 2009
Official claptrap slur on public sector
The PR community has welcomed a report by senior MPs into how the use of misleading jargon by ministers and civil servants is causing tangible harm to the public and should be investigated for maladministration.
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