Octopus PR News February 2009

26 February 2009
Get a life Swiftcover
The insurance company whose TV ads feature wrinkly rocker Iggy Pop telling viewers to Get a LIFE Get Swiftcovered has hit a PR bum note after it emerged that it wouldn't insure musicians such as Pop himself.

24 February 2009
Beware of results-based PR
As the recession deepens, many companies are being tempted by the concept of results-based PR, prompting concern in the public relations industry about the true value of payment by results services.

17 February 2009
Apology the best PR policy
The recent scandals surrounding Jeremy Clarkson, Carol Thatcher and Haringey Social Services have reignited the debate amongst PR professionals about the issue of public apologies.

12 February 2009
Lego creates PR masterpiece
Lego is once again the graphic illustration of the art of PR, after grabbing more public attention with Lego versions of world-famous paintings splashed across the national newspapers.

10 February 2009
PR condemnation knocks council reputation
Birmingham City Council has been left in a public relations predicament after a local MP criticised it over its standard of services and then proceeded to slam the very PR function designed to defend it.

6 February 2009
Golly! another BBC scandal
The BBC is at the centre of another PR storm after One Show star Carol Thatcher has been axed for making a remark about a golliwog.

3 February 2009
Bertie bags sweet PR partner
Bags of Liquorice Allsorts are getting a new celebrity endorsement by a character specially created by sweet giant Cadbury to partner its popular liquorice logo Bertie Bassett.