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Octopus PR News January 2009

29 January 2009
Chav-el operator trumps snobby rival
Holiday company Travel Republic is the envy of its rivals after coming up with the perfect response to a publicity stunt by a hoity-toity competitor that poked fun at chavvy names such as Britney and Chardonnay.

22 January 2009
Banks have big PR job ahead
British banks are going to have to go on an unprecedented PR charm offensive if they are going turn around public opinion after a damning report says that they have hit rock bottom.

20 January 2009
Tesco staff slur reputation online
Tesco has been left with a PR headache after it emerged that its own staff have been bad-mouthing customers on social networking site Facebook.

15 January 2009
Councillor slips up on sneaky PR
A Bournemouth councillor has served himself right in more ways than one after his being exposed as the mystery author, who had been leaving messages on his local newspaper website praising his own work.

13 January 2009
Cadbury milk warning branded udder nonsense
Confectionery maker, Cadbury, has stepped into a PR cowpat after deciding to tell customers the blindingly obvious: its bars of Dairy Milk contain milk.

8 January 2009
Benylin prescribes the perfect PR
A TV ad for a cold and flu remedy, suggesting people with symptoms take a Benylin day, has grabbed the headlines with business organisations slamming the campaign for encouraging workers to throw a sickie.

5 January 2009
Who-ray for BBC PR
Hats off to the BBC PR machine for the way it has captured the public interest in its flagship Saturday teatime series by announcing the next actor to play Doctor Who in a special programme and then milking the publicity to the full.

2 January 2009
Leading brands tweak PR with Twitter
PR is taking on a new dimension as leading companies rapidly turn to the social networking and micro-blogging service Twitter to drive their publicity campaigns.

 
   
   
 

29 July 2010
Name shame a cosmetic PR cock-up
Public relations professionals have dubbed a PR gaffe, in which a fashion label launched a range of cosmetics named after the murder capital of the world, as totally inexcusable.

27 July 2010
Plucky placard jobseeker reaps PR reward
A determined Stoke-on-Trent jobseeker, who had been out of work for two years, has demonstrated the power of publicity by promoting himself at a busy road junction and landing himself a job within just a few hours.

21 July 2010
Flying donkey a foalish PR stunt
Horrified PR consultants have been debating whether a ridiculous promotional stunt, in which a terrified donkey was forced to parasail over a Russian seaside resort, is possibly the worst public relations stunt ever.

20 July 2010
Strip club slur on council reputation
Public relations practitioners have been stunned by the appalling lack of PR sensitivity of a party of county councillors who went on a fact-finding mission to a lap-dancing club at the taxpayer's expense.

16 July 2010
NHS chiefs issue Facebook usage warning
The PR industry has welcomed the precautionary action of a regional NHS trust to prevent damage to its reputation through inappropriate use of social media by issuing a set of Facebook guidelines to hospital workers.

13 July 2010
Inflatable taverns toast taste of pub-licity
A drinks accessories website is the toast of the PR industry after it became focus of attention in the national press over its new range of inflatable olde-worlde beer taverns that you can put up in your own back garden.

8 July 2010
Social media reviews make positive difference
The PR community has welcomed research highlighting the commercial benefits of social media, which found that recommendations on social networking sites such as Facebook and Twitter had a very clear positive impact on sales.

7 July 2010
Psychic octopus tips a PR winner
A sea life centre in Germany is making the most of the global publicity surrounding its aquatic sensation, Paul the Octopus, which has a remarkable talent for making accurate World Cup predictions.

 


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