Octopus PR News January 2009

29 January 2009
Chav-el operator trumps snobby rival
Holiday company Travel Republic is the envy of its rivals after coming up with the perfect response to a publicity stunt by a hoity-toity competitor that poked fun at chavvy names such as Britney and Chardonnay.

22 January 2009
Banks have big PR job ahead
British banks are going to have to go on an unprecedented PR charm offensive if they are going turn around public opinion after a damning report says that they have hit rock bottom.

20 January 2009
Tesco staff slur reputation online
Tesco has been left with a PR headache after it emerged that its own staff have been bad-mouthing customers on social networking site Facebook.

15 January 2009
Councillor slips up on sneaky PR
A Bournemouth councillor has served himself right in more ways than one after his being exposed as the mystery author, who had been leaving messages on his local newspaper website praising his own work.

13 January 2009
Cadbury milk warning branded udder nonsense
Confectionery maker, Cadbury, has stepped into a PR cowpat after deciding to tell customers the blindingly obvious: its bars of Dairy Milk contain milk.

8 January 2009
Benylin prescribes the perfect PR
A TV ad for a cold and flu remedy, suggesting people with symptoms take a Benylin day, has grabbed the headlines with business organisations slamming the campaign for encouraging workers to throw a sickie.

5 January 2009
Who-ray for BBC PR
Hats off to the BBC PR machine for the way it has captured the public interest in its flagship Saturday teatime series by announcing the next actor to play Doctor Who in a special programme and then milking the publicity to the full.

2 January 2009
Leading brands tweak PR with Twitter
PR is taking on a new dimension as leading companies rapidly turn to the social networking and micro-blogging service Twitter to drive their publicity campaigns.