PR wizard concocts fame formula

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newsarchive-July2008


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Octopus PR News July 2008

31 July 2008
PR wizard concocts fame formula
Celebrated publicist, Mark Borkowski, can lay claim to being a PR Einstein as he has devised a fame formula for calculating how long a celebrity will remain in the limelight.

29 July 2008
Online PR is natural search solution
Online PR could soon make conventional search engine optimisers a thing of the past, as the art of building website awareness could be better off in the hands of PR professionals.

24 July 2008
Digital marketing expected to beat recession
Senior marketers believe that they will continue to up their spending on new media and online marketing campaigns despite the current economic uncertainty, according to a new study.

22 July 2008
Dragons' Den is a PR hit
Cambridge band Hamfatter hit the right note after performing a PR masterstroke by appearing on TV entrepreneurs series The Dragons' Den.

17 July 2008
PM in PR pickle
The Team Brown communications strategy is a shambles and Downing Street desperately needs to draft in another Alastair Campbell or Andy Coulson, according to a former Labour Party chief press officer.

15 July 2008
PR crucial in age of dialogue
The digital revolution is sounding the death knell for the era of mass media communication and spawning a new age of dialogue, in which the PR industry is flourishing.



	29 July 2010 Name shame a cosmetic PR cock-up Public relations professionals have dubbed a PR gaffe, in which a fashion label launched a range of cosmetics named after the murder capital of the world, as totally inexcusable. 27 July 2010 Plucky placard jobseeker reaps PR reward A determined Stoke-on-Trent jobseeker, who had been out of work for two years, has demonstrated the power of publicity by promoting himself at a busy road junction and landing himself a job within just a few hours. 21 July 2010 Flying donkey a foalish PR stunt Horrified PR consultants have been debating whether a ridiculous promotional stunt, in which a terrified donkey was forced to parasail over a Russian seaside resort, is possibly the worst public relations stunt ever. 20 July 2010 Strip club slur on council reputation Public relations practitioners have been stunned by the appalling lack of PR sensitivity of a party of county councillors who went on a fact-finding mission to a lap-dancing club at the taxpayer's expense. 16 July 2010 NHS chiefs issue Facebook usage warning The PR industry has welcomed the precautionary action of a regional NHS trust to prevent damage to its reputation through inappropriate use of social media by issuing a set of Facebook guidelines to hospital workers. 13 July 2010 Inflatable taverns toast taste of pub-licity A drinks accessories website is the toast of the PR industry after it became focus of attention in the national press over its new range of inflatable olde-worlde beer taverns that you can put up in your own back garden. 8 July 2010 Social media reviews make positive difference The PR community has welcomed research highlighting the commercial benefits of social media, which found that recommendations on social networking sites such as Facebook and Twitter had a very clear positive impact on sales. 7 July 2010 Psychic octopus tips a PR winner A sea life centre in Germany is making the most of the global publicity surrounding its aquatic sensation, Paul the Octopus, which has a remarkable talent for making accurate World Cup predictions.

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