PR wizard concocts fame formula

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Octopus PR News July 2008

31 July 2008
PR wizard concocts fame formula
Celebrated publicist, Mark Borkowski, can lay claim to being a PR Einstein as he has devised a fame formula for calculating how long a celebrity will remain in the limelight.

29 July 2008
Online PR is natural search solution
Online PR could soon make conventional search engine optimisers a thing of the past, as the art of building website awareness could be better off in the hands of PR professionals.

24 July 2008
Digital marketing expected to beat recession
Senior marketers believe that they will continue to up their spending on new media and online marketing campaigns despite the current economic uncertainty, according to a new study.

22 July 2008
Dragons' Den is a PR hit
Cambridge band Hamfatter hit the right note after performing a PR masterstroke by appearing on TV entrepreneurs series The Dragons' Den.

17 July 2008
PM in PR pickle
The Team Brown communications strategy is a shambles and Downing Street desperately needs to draft in another Alastair Campbell or Andy Coulson, according to a former Labour Party chief press officer.

15 July 2008
PR crucial in age of dialogue
The digital revolution is sounding the death knell for the era of mass media communication and spawning a new age of dialogue, in which the PR industry is flourishing.



	5 March 2010 EasyJet ad ban PR triumph No frills airline easyJet has got one up on Ryanair after an ASA decision to ban an ad, which implied that its Irish rivals flew customers to the wrong destination, had only succeeded in highlighting the campaign message of the airline. 3 March 2010 Guinness offers PR to record breakers Guinness World Records has launched its own inhouse PR service to help people cash in on the marketing potential of their record breaking achievements. 26 February 2010 What a Pratt PR professionals will no doubt be updating the Loose Cannon CEO section of their PR crisis manual and adding the name Christine Pratt to sit alongside case studies of the likes of Gerald Ratner. 17 February 2010 Message architects turn PR proxies Leading comms professionals have been debating the evolving role of corporate PR after a series of high-profile cases in which organisations have called upon the consultants that craft their messages to act as company spokesmen in front of the media. 12 February 2010 Pyjama jeans a PR dream A clothing mail order company has launched an innovative hybrid garment to a fanfare of nationwide publicity by cashing in on the media attention surrounding Tesco's decision to ban people from wearing pyjamas in its supermarkets. 10 February 2010 Iceland quest for customer PR role Iceland has launched a PR drive to recruit a new ambassador for the brand and has chosen to ditch its celebrity-focused campaigns in favour of using an unknown member of the public to front the high-street supermarket chain. 5 February 2010 Toyota in sticky pedal PR fix Japanese car manufacturer Toyota has finally come to its PR senses by coming out in the open about its problem with sticking accelerator pedals and apologising for the panic caused by its global safety recall. 3 February 2010 How Terry should tackle PR blues Leading PR figures have been reacting to the revelations surrounding John Terry's alleged affair with the long-term girlfriend of a former team-mate by debating how the England and Chelsea captain should go about tackling a growing media storm.

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