Octopus PR News June 2009

26 June 2009
Hold tight on white-knuckle flight
A Thomas Cook jet has flown into a PR whirlwind after the flight crew scared the pants off terrified holidaymakers by asking them to sit at the back of the plane in order to balance it up before take-off.

23 June 2009
Never let the facts get in the way of a good headline
As headlines go, Most PR material irrelevant say journalists is pretty sensational. But it is totally understandable why it is so wildly misrepresentative.

21 June 2009
Fritzl book a Father's Day insult
High-street retailer WH Smith has put its PR foot in it after insulting shoppers looking for a Father's Day gift by promoting a book about Josef Fritzl, one of the worst-ever fathers in history.

19 June 2009
Copper blogger faces anonymity bother
An anonymous bobby who published a controversial blog about his job with the Lancashire police, attracting legions of followers, has lost his court appeal to keep his identity under wraps.

15 June 2009
Cristiano scores stunning PR goal
PR aficionados are questioning whether newspaper images of Cristiano Ronaldo smooching with Paris Hilton in an LA nightclub, just 24 hours after the announcment of his record-breaking Real Madrid transfer, are more than just a coincidence.

11 June 2009
PR clobbers ads on recession value
Research has revealed that nearly three quarters of consumers are cynical about brands that use big, expensive TV ads during a recession, prompting the PR industry to remind its clients about the value advantages of PR over advertising.

8 June 2009
Expenses scandal signals death of spin
Senior figures across the PR industry are forecasting the passing of the age of political spin following the MPs expenses scandal.

4 June 2009
Journalists still misunderstand PR
A leading PR figure has spoken out at senior journalists who still misunderstand the role of public relations, despite the significant contribution it makes to the news agenda.

2 June 2009
Video killed the blogging star
A new survey has revealed that online video is prevailing over blogging as the dominant star of the social media landscape, prompting PR agencies to re-evaluate their digital campaigns.