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Octopus PR News March 2009

31 March 2009
Stars shine in Google News searches
A report into the search habits of Google News users has reinforced the predominant view in the PR industry that celebrity sells.

27 March 2009
Merson-ary gamble falls at first hurdle
Bookmakers Better appear to have backed a PR loser after being savagely attacked by the media for signing up ex-footballer and gambling addict Paul Merson as the face of a new promotional campaign.

26 March 2009
PR plunders advertising budgets
Companies are slashing advertising budgets to cope with the recession and using some of those savings to channel more money into public relations, according to the chief executive of international PR group Huntsworth.

23 March 2009
UFO database alien to government PR
The government has just revealed how the Conservative administration made the extraordinary move of blocking plans to maintain a computer database of UFO reports in order to avert a potential PR disaster.

19 March 2009
Catch-22 for hospital bosses
The management of a Staffordshire hospital have been in the firing line for not engaging in an open dialogue about a catalogue of problems according to a damning report which hit the national news headlines.

17 March 2009
Glamour clamour a PR beauty
Producers of a reality catwalk TV series will be thinking that every smoke cloud has a silver lining after a fire outside the audition studio brought chaos to queuing hopefuls, but also invaluable publicity to the show.

12 March 2009
Coverage in media sparks Wellies fever
Shoppers have been flocking to a former Woolworths store in Dorchester in their hundreds after the store reinvented itself under the name Wellworths to a fanfare of publicity.

10 March 2009
PR trumps ads on brand value
PR contributes more to the value of a brand than advertising. That is the conclusion of a new study into the success of PR and advertising initiatives.

6 March 2009
Varsity quiz gets PR fizz
The BBC has just got a much-needed tonic with the controversies surrounding the 2009 series of University Challenge sparking a new wave of interest in the swotty TV quiz programme.

3 March 2009
Silence of the Rams
Celebrity chef Gordon Ramsay is being advised by media publicists to keep stumm following a weekend of bitching in the Sunday newspapers about his exaggerated claims of a teenage football career.
 
   
   
 

29 July 2010
Name shame a cosmetic PR cock-up
Public relations professionals have dubbed a PR gaffe, in which a fashion label launched a range of cosmetics named after the murder capital of the world, as totally inexcusable.

27 July 2010
Plucky placard jobseeker reaps PR reward
A determined Stoke-on-Trent jobseeker, who had been out of work for two years, has demonstrated the power of publicity by promoting himself at a busy road junction and landing himself a job within just a few hours.

21 July 2010
Flying donkey a foalish PR stunt
Horrified PR consultants have been debating whether a ridiculous promotional stunt, in which a terrified donkey was forced to parasail over a Russian seaside resort, is possibly the worst public relations stunt ever.

20 July 2010
Strip club slur on council reputation
Public relations practitioners have been stunned by the appalling lack of PR sensitivity of a party of county councillors who went on a fact-finding mission to a lap-dancing club at the taxpayer's expense.

16 July 2010
NHS chiefs issue Facebook usage warning
The PR industry has welcomed the precautionary action of a regional NHS trust to prevent damage to its reputation through inappropriate use of social media by issuing a set of Facebook guidelines to hospital workers.

13 July 2010
Inflatable taverns toast taste of pub-licity
A drinks accessories website is the toast of the PR industry after it became focus of attention in the national press over its new range of inflatable olde-worlde beer taverns that you can put up in your own back garden.

8 July 2010
Social media reviews make positive difference
The PR community has welcomed research highlighting the commercial benefits of social media, which found that recommendations on social networking sites such as Facebook and Twitter had a very clear positive impact on sales.

7 July 2010
Psychic octopus tips a PR winner
A sea life centre in Germany is making the most of the global publicity surrounding its aquatic sensation, Paul the Octopus, which has a remarkable talent for making accurate World Cup predictions.

  


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