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Octopus PR News March 2009

31 March 2009
Stars shine in Google News searches
A report into the search habits of Google News users has reinforced the predominant view in the PR industry that celebrity sells.

27 March 2009
Merson-ary gamble falls at first hurdle
Bookmakers Better appear to have backed a PR loser after being savagely attacked by the media for signing up ex-footballer and gambling addict Paul Merson as the face of a new promotional campaign.

26 March 2009
PR plunders advertising budgets
Companies are slashing advertising budgets to cope with the recession and using some of those savings to channel more money into public relations, according to the chief executive of international PR group Huntsworth.

23 March 2009
UFO database alien to government PR
The government has just revealed how the Conservative administration made the extraordinary move of blocking plans to maintain a computer database of UFO reports in order to avert a potential PR disaster.

19 March 2009
Catch-22 for hospital bosses
The management of a Staffordshire hospital have been in the firing line for not engaging in an open dialogue about a catalogue of problems according to a damning report which hit the national news headlines.

17 March 2009
Glamour clamour a PR beauty
Producers of a reality catwalk TV series will be thinking that every smoke cloud has a silver lining after a fire outside the audition studio brought chaos to queuing hopefuls, but also invaluable publicity to the show.

12 March 2009
Coverage in media sparks Wellies fever
Shoppers have been flocking to a former Woolworths store in Dorchester in their hundreds after the store reinvented itself under the name Wellworths to a fanfare of publicity.

10 March 2009
PR trumps ads on brand value
PR contributes more to the value of a brand than advertising. That is the conclusion of a new study into the success of PR and advertising initiatives.

6 March 2009
Varsity quiz gets PR fizz
The BBC has just got a much-needed tonic with the controversies surrounding the 2009 series of University Challenge sparking a new wave of interest in the swotty TV quiz programme.

3 March 2009
Silence of the Rams
Celebrity chef Gordon Ramsay is being advised by media publicists to keep stumm following a weekend of bitching in the Sunday newspapers about his exaggerated claims of a teenage football career.
 
   
   
 

5 March 2010
EasyJet ad ban PR triumph
No frills airline easyJet has got one up on Ryanair after an ASA decision to ban an ad, which implied that its Irish rivals flew customers to the wrong destination, had only succeeded in highlighting the campaign message of the airline.

3 March 2010
Guinness offers PR to record breakers
Guinness World Records has launched its own inhouse PR service to help people cash in on the marketing potential of their record breaking achievements.

26 February 2010
What a Pratt
PR professionals will no doubt be updating the Loose Cannon CEO section of their PR crisis manual and adding the name Christine Pratt to sit alongside case studies of the likes of Gerald Ratner.

17 February 2010
Message architects turn PR proxies
Leading comms professionals have been debating the evolving role of corporate PR after a series of high-profile cases in which organisations have called upon the consultants that craft their messages to act as company spokesmen in front of the media.

12 February 2010
Pyjama jeans a PR dream
A clothing mail order company has launched an innovative hybrid garment to a fanfare of nationwide publicity by cashing in on the media attention surrounding Tesco's decision to ban people from wearing pyjamas in its supermarkets.

10 February 2010
Iceland quest for customer PR role
Iceland has launched a PR drive to recruit a new ambassador for the brand and has chosen to ditch its celebrity-focused campaigns in favour of using an unknown member of the public to front the high-street supermarket chain.

5 February 2010
Toyota in sticky pedal PR fix
Japanese car manufacturer Toyota has finally come to its PR senses by coming out in the open about its problem with sticking accelerator pedals and apologising for the panic caused by its global safety recall.

3 February 2010
How Terry should tackle PR blues
Leading PR figures have been reacting to the revelations surrounding John Terry's alleged affair with the long-term girlfriend of a former team-mate by debating how the England and Chelsea captain should go about tackling a growing media storm.

  


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