Octopus PR News March 2010

29 March 2010
The Times they are a-chargin
Paid content has once again become the hot topic on the lips of the PR community, following the announcement by News International that it is to start charging £1 per day or £2 per week to access its Times and Sunday Times websites.

24 March 2010
Company reputation key to the cream
PR agencies have started reminding their clients that culturing a company reputation is more than just a great marketing tool, after new research confirmed that jobseekers are most attracted to those organisations with the best reputation.

23 March 2010
Job for slacker a PR cracker
The manufacturer of a fast-busting dietary supplement has sparked an explosion of interest in its organic slimming pills, after its campaign to recruit a professional couch potato attracted mass media interest and more than a thousand bone idle applicants.

18 March 2010
Social media PR friend and foe
Leading UK companies see social media as both their friend and foe, with senior practitioners both blaming them as a primary cause of reputational crises, but at the same time using them increasingly as part of their crisis management strategies.

16 March 2010
PR agencies tops for social media
PR is the best-placed marketing discipline for directing social media campaigns, according to a new survey of some of the UK's top marketing chiefs.

10 March 2010
Red card to Brown MOTD 2 request
Gordon Brown is rueing a missed PR opportunity after the BBC turned down a request from Downing Street for a guest appearance by the Prime Minister on its Match of the Day 2 show.

8 March 2010
PROs should never become story
Public relations professionals are speculating about how a PR consultant's pay has become the focus of attention in a social services scandal, in which a seven-year-old Birmingham girl was allegedly tortured and starved to death.

5 March 2010
EasyJet ad ban PR triumph
No frills airline easyJet has got one up on Ryanair after an ASA decision to ban an ad, which implied that its Irish rivals flew customers to the wrong destination, had only succeeded in highlighting the campaign message of the airline.

3 March 2010
Guinness offers PR to record breakers
Guinness World Records has launched its own inhouse PR service to help people cash in on the marketing potential of their record breaking achievements.