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Octopus PR News May 2009
21 May 2009
Expenses scandal dictates PR agenda
The persistent deluge of MP expenses stories swamping the pages of the national press has been dictating the PR agenda, with many leading agencies keeping the lid on their stories until the current media storm subsides.
19 May 2009
PROs vote for Tory PR
Top PR agencies from across the political spectrum have been heaping praise on David Cameron for his public relations tactics after a decisive response to the damaging revelations of Tory abuse of the expenses system.
15 May 2009
Virgin fast track to PR success
Virgin Trains has scored a double marketing triumph with a cheeky newspaper ad cashing in on the tabloid mania surrounding the split of TV reality stars Peter Andre and Katie Price.
14 May 2009
Royal MySpace fight gets public green light
A Prince Charles campaign to fight climate change has got the green light from the public after the prince became the first Royal to use a social network to raise awareness of a worthy cause.
11 May 2009
Digital key to PR future
Volvo has sparked a furious debate in public relations circles on how the industry should embrace the shift in emphasis towards digital media after the car maker appointed a media agency MindShare to handle its digital PR and social media strategy.
7 May 2009
Murdoch rethink on free online news
Tumbling profits at newspaper giant News Corp has prompted an industry rethink of the free online news model, with the company's owner Rupert Murdoch warning that the days of free access to its news sites could soon be over.
6 May 2009
Research dispels myth of PR
Results of a study have just destroyed the myth that journalists shun news from PR agencies and found that some publications source as much as 80% of their content from PR practitioners.
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