Expenses scandal dictates PR agenda

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Octopus PR News May 2009

21 May 2009
Expenses scandal dictates PR agenda
The persistent deluge of MP expenses stories swamping the pages of the national press has been dictating the PR agenda, with many leading agencies keeping the lid on their stories until the current media storm subsides.

19 May 2009
PROs vote for Tory PR
Top PR agencies from across the political spectrum have been heaping praise on David Cameron for his public relations tactics after a decisive response to the damaging revelations of Tory abuse of the expenses system.

15 May 2009
Virgin fast track to PR success
Virgin Trains has scored a double marketing triumph with a cheeky newspaper ad cashing in on the tabloid mania surrounding the split of TV reality stars Peter Andre and Katie Price.

14 May 2009
Royal MySpace fight gets public green light
A Prince Charles campaign to fight climate change has got the green light from the public after the prince became the first Royal to use a social network to raise awareness of a worthy cause.

11 May 2009
Digital key to PR future
Volvo has sparked a furious debate in public relations circles on how the industry should embrace the shift in emphasis towards digital media after the car maker appointed a media agency MindShare to handle its digital PR and social media strategy.

7 May 2009
Murdoch rethink on free online news
Tumbling profits at newspaper giant News Corp has prompted an industry rethink of the free online news model, with the company's owner Rupert Murdoch warning that the days of free access to its news sites could soon be over.

6 May 2009
Research dispels myth of PR
Results of a study have just destroyed the myth that journalists shun news from PR agencies and found that some publications source as much as 80% of their content from PR practitioners.



	29 July 2010 Name shame a cosmetic PR cock-up Public relations professionals have dubbed a PR gaffe, in which a fashion label launched a range of cosmetics named after the murder capital of the world, as totally inexcusable. 27 July 2010 Plucky placard jobseeker reaps PR reward A determined Stoke-on-Trent jobseeker, who had been out of work for two years, has demonstrated the power of publicity by promoting himself at a busy road junction and landing himself a job within just a few hours. 21 July 2010 Flying donkey a foalish PR stunt Horrified PR consultants have been debating whether a ridiculous promotional stunt, in which a terrified donkey was forced to parasail over a Russian seaside resort, is possibly the worst public relations stunt ever. 20 July 2010 Strip club slur on council reputation Public relations practitioners have been stunned by the appalling lack of PR sensitivity of a party of county councillors who went on a fact-finding mission to a lap-dancing club at the taxpayer's expense. 16 July 2010 NHS chiefs issue Facebook usage warning The PR industry has welcomed the precautionary action of a regional NHS trust to prevent damage to its reputation through inappropriate use of social media by issuing a set of Facebook guidelines to hospital workers. 13 July 2010 Inflatable taverns toast taste of pub-licity A drinks accessories website is the toast of the PR industry after it became focus of attention in the national press over its new range of inflatable olde-worlde beer taverns that you can put up in your own back garden. 8 July 2010 Social media reviews make positive difference The PR community has welcomed research highlighting the commercial benefits of social media, which found that recommendations on social networking sites such as Facebook and Twitter had a very clear positive impact on sales. 7 July 2010 Psychic octopus tips a PR winner A sea life centre in Germany is making the most of the global publicity surrounding its aquatic sensation, Paul the Octopus, which has a remarkable talent for making accurate World Cup predictions.

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