Expenses scandal dictates PR agenda

hello@octopuspr.co.uk

01785 229530

newsarchive-May2009


	Archive » February 2010 » January 2010 » December 2009 » November 2009 » October 2009 » September 2009 » August 2009 » July 2009 » June 2009 » May 2009 » April 2009 » March 2009 » February 2009 » January 2009 » December 2008 » November 2008 » October 2008 » September 2008 » August 2008 » July 2008 » June 2008 » May 2008 » April 2008 » March 2008

Octopus PR News May 2009

21 May 2009
Expenses scandal dictates PR agenda
The persistent deluge of MP expenses stories swamping the pages of the national press has been dictating the PR agenda, with many leading agencies keeping the lid on their stories until the current media storm subsides.

19 May 2009
PROs vote for Tory PR
Top PR agencies from across the political spectrum have been heaping praise on David Cameron for his public relations tactics after a decisive response to the damaging revelations of Tory abuse of the expenses system.

15 May 2009
Virgin fast track to PR success
Virgin Trains has scored a double marketing triumph with a cheeky newspaper ad cashing in on the tabloid mania surrounding the split of TV reality stars Peter Andre and Katie Price.

14 May 2009
Royal MySpace fight gets public green light
A Prince Charles campaign to fight climate change has got the green light from the public after the prince became the first Royal to use a social network to raise awareness of a worthy cause.

11 May 2009
Digital key to PR future
Volvo has sparked a furious debate in public relations circles on how the industry should embrace the shift in emphasis towards digital media after the car maker appointed a media agency MindShare to handle its digital PR and social media strategy.

7 May 2009
Murdoch rethink on free online news
Tumbling profits at newspaper giant News Corp has prompted an industry rethink of the free online news model, with the company's owner Rupert Murdoch warning that the days of free access to its news sites could soon be over.

6 May 2009
Research dispels myth of PR
Results of a study have just destroyed the myth that journalists shun news from PR agencies and found that some publications source as much as 80% of their content from PR practitioners.



	5 March 2010 EasyJet ad ban PR triumph No frills airline easyJet has got one up on Ryanair after an ASA decision to ban an ad, which implied that its Irish rivals flew customers to the wrong destination, had only succeeded in highlighting the campaign message of the airline. 3 March 2010 Guinness offers PR to record breakers Guinness World Records has launched its own inhouse PR service to help people cash in on the marketing potential of their record breaking achievements. 26 February 2010 What a Pratt PR professionals will no doubt be updating the Loose Cannon CEO section of their PR crisis manual and adding the name Christine Pratt to sit alongside case studies of the likes of Gerald Ratner. 17 February 2010 Message architects turn PR proxies Leading comms professionals have been debating the evolving role of corporate PR after a series of high-profile cases in which organisations have called upon the consultants that craft their messages to act as company spokesmen in front of the media. 12 February 2010 Pyjama jeans a PR dream A clothing mail order company has launched an innovative hybrid garment to a fanfare of nationwide publicity by cashing in on the media attention surrounding Tesco's decision to ban people from wearing pyjamas in its supermarkets. 10 February 2010 Iceland quest for customer PR role Iceland has launched a PR drive to recruit a new ambassador for the brand and has chosen to ditch its celebrity-focused campaigns in favour of using an unknown member of the public to front the high-street supermarket chain. 5 February 2010 Toyota in sticky pedal PR fix Japanese car manufacturer Toyota has finally come to its PR senses by coming out in the open about its problem with sticking accelerator pedals and apologising for the panic caused by its global safety recall. 3 February 2010 How Terry should tackle PR blues Leading PR figures have been reacting to the revelations surrounding John Terry's alleged affair with the long-term girlfriend of a former team-mate by debating how the England and Chelsea captain should go about tackling a growing media storm.

poweredby feedangel

terms & conditions