Octopus PR News May 2010

27 May 2010
A sign of good PR
When a Suffolk company rebranded its estate agency business, it has got far more interest than it could've imagined after confusing motorists with its redesigned For Sale boards and making national headlines in the process.

21 May 2010
New Twitter package unleashes PR potential
Microblogging site Twitter has finally delivered what the PR industry has been waiting for with the launch of a business package, which will give brands greater control over how they manage their online customer relationships.

19 May 2010
Financial journalists open up to digital
Public relations agencies are looking to tap into the PR potential of social media in the lucrative financial services sector, after a new survey revealed that financial journalists are increasingly influenced by digital.

14 May 2010
Creative redefines PR concept of cheap advertising
An enterprising marketer has illustrated how PR can be quite literally cheap advertising by creating an AdWords campaign for just $6 that would show his name at the top of the search results whenever a top New York advertising executive Googled his own name.

12 May 2010
Aussie army PR offensive backfires
The Australian Defence Force (ADF) suffered a humiliating defeat in its battle to allay public fears about the safety of combat gear it supplies to troops serving in Afghanistan, after a public relations exercise blew up in its face.

7 May 2010
Dyer advice PR blaze for Zoo
An apparently horrendous gaffe by celebrity hard man Danny Dyer in his agony uncle column for lad mag Zoo could yet prove to be a PR coup for the publication after a piece of advice to a heartbroken man sparked outrage in the national newspapers.

5 May 2010
BP right to accept responsibility
PR practitioners have given BP the thumbs up to the way it has responded to the oil disaster in the Gulf of Mexico by rolling up its sleeves, accepting responsibility for the clean-up operation and setting about containing the slick.