Octopus PR News November 2008

27 November 2008
PR celeb starts fee-ding frenzy
Max Clifford's pay packet became the hot topic in the PR profession, after the publicity guru headlined an industry event in Manchester for a fee rumoured to be a staggering £10,000.

25 November 2008
Care urged on celebrity endorsements
Brands need to choose their campaign figureheads more carefully after new research has revealed that meaningless celebrity endorsers such as those by Kerry Katona and Denise Van Outen did little to impress consumers.

21 November 2008
Sane response to crazy paving
Hats off the Matt Grayson, head of comms at Wolverhampton Wanderers, for his great response after it emerged that a builder had spelled out the nickname of arch-rivals Birmingham City in paving around the Molineux Stadium.

20 November 2008
Andrew Sachs soap continues
The actor who had offensive messages left on his answerphone is now sitting pretty after getting another call - inviting him to take a job on the most famous street in Britain.

19 November 2008
Downturn is an opportunity for PR
Businesses are wising up to the benefits of positive media coverage in the current economic backdrop, with a new survey showing that more and more companies plan to increase their spending on PR.

17 November 2008
The battle of the bikinis
It has only been on our screens for one day but the new series of I’m A Celebrity Get Me Out Of Here has already descended into a battle of the bikinis.

13 November 2008
Crisis is no time to hide
Many companies and organisations are adopting a low profile and putting their PR on hold, fearing a media backlash as an angry public looks for the fall guys to carry the can for the current economic crisis.

10 November 2008
Starbucks triumphs with election PR manifesto
Starbucks is celebrating its own US election victory after it cashed in on the voting fever with its own election manifesto of a free coffee to anyone who voted.

6 November 2008
GPS lingerie makes seductive PR
Compliments to Brazilian designer Lucia Lorio for arousing the interest of the world media by launching a new range of seductive lingerie, kitted out with a GPS tracking system.

4 November 2008
Lego man is model of PR
A lucky piece of publicity in the run-up to Christmas or a deliberate publicity stunt? That's the question on the lips of the PR profession, after a six-foot Lego man was washed up on a south coast beach, prompting a tide of media interest in the giant children's toy.