Radio packs biggest PR punch

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Octopus PR News November 2009

27 November 2009
Radio packs biggest PR punch
Companies should not neglect the power of traditional PR channels as they scramble to get on the social media bandwagon, according to a study which reveals that radio outperforms digital as the medium with the most influence.

25 November 2009
Twitter commercial accounts highlight PR potential
PR companies are urging clients to step up their efforts to develop a social media presence, following the decision by Twitter to launch dedicated commercial accounts from next year.

20 November 2009
PR bible practises what papers preach
Public relations industry bible PR Week has followed in the footsteps of leading news providers by customising its web and print publications to reflect the differences in consumption habits between online and offline media.

18 November 2009
Regionals ponder in-house PR
Regional newspapers are flirting with the idea of setting up their own PR agencies after a senior industry figure urged news providers to consider the move as a way of bolstering revenue.

13 November 2009
Railways pay PR price for cheaper coach fare
Network Rail has scored a spectacular public relations own goal by sending its staff to a conference by coach, because the cost of travelling by train was far too expensive.

11 November 2009
PM condolence letter spells PR sorrow
The Sun has turned up the heat on its campaign to humiliate PM Gordon Brown over his slapdash letter of condolence by releasing a recording of his late-night phone call to the dead soldier's mother.

6 November 2009
Parking howler a smashing PR gift
Hyundai is celebrating a PR smash by presenting a distraught Hyundai owner with a brand new car after spotting a YouTube video showing security footage of his car being flattened by a feckless 4x4 driver in a Canadian parking lot.

4 November 2009
Pret fresh message fowl-up
Pret a Manger is in PR trouble again after the national press revealed that it had been peddling misinformation about the origin of its chicken, just days after being named and shamed for false claims about the freshness of its fish.



	29 July 2010 Name shame a cosmetic PR cock-up Public relations professionals have dubbed a PR gaffe, in which a fashion label launched a range of cosmetics named after the murder capital of the world, as totally inexcusable. 27 July 2010 Plucky placard jobseeker reaps PR reward A determined Stoke-on-Trent jobseeker, who had been out of work for two years, has demonstrated the power of publicity by promoting himself at a busy road junction and landing himself a job within just a few hours. 21 July 2010 Flying donkey a foalish PR stunt Horrified PR consultants have been debating whether a ridiculous promotional stunt, in which a terrified donkey was forced to parasail over a Russian seaside resort, is possibly the worst public relations stunt ever. 20 July 2010 Strip club slur on council reputation Public relations practitioners have been stunned by the appalling lack of PR sensitivity of a party of county councillors who went on a fact-finding mission to a lap-dancing club at the taxpayer's expense. 16 July 2010 NHS chiefs issue Facebook usage warning The PR industry has welcomed the precautionary action of a regional NHS trust to prevent damage to its reputation through inappropriate use of social media by issuing a set of Facebook guidelines to hospital workers. 13 July 2010 Inflatable taverns toast taste of pub-licity A drinks accessories website is the toast of the PR industry after it became focus of attention in the national press over its new range of inflatable olde-worlde beer taverns that you can put up in your own back garden. 8 July 2010 Social media reviews make positive difference The PR community has welcomed research highlighting the commercial benefits of social media, which found that recommendations on social networking sites such as Facebook and Twitter had a very clear positive impact on sales. 7 July 2010 Psychic octopus tips a PR winner A sea life centre in Germany is making the most of the global publicity surrounding its aquatic sensation, Paul the Octopus, which has a remarkable talent for making accurate World Cup predictions.

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