Now it's crunch time for Brand and Ross

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newsarchive-October2008


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Octopus PR News October 2008

30 October 2008
Now it's crunch time for Brand and Ross
Praise be for Jonathan Ross and Russell Brand. Because whatever you think about what they've done, their answerphone antics have given the media a new feeding frenzy and the dire state of the economy has been temporarily wiped from the front pages of all the newspapers.

28 October 2008
Will Iceland leave Kerry out in the cold?
The face of Iceland, Kerry Katona, could soon find herself at the end of the supermarket's shelf-life after she gave a shambolic interview on a daytime TV show, prompting a flood of calls from outraged viewers.

23 October 2008
Crisis could show true value of PR
The cataclysmic collapse of the global banking system in the last few weeks has brought with it formidable challenges to the economy and to PR. But could it also present a golden opportunity for the industry to show its true value?

21 October 2008
Peace and love off - Ringo told
Disgruntled fans of Ringo Starr are up in arms after the former Fab 4 drummer told them he didn't want any more of their fan mail and that it was going to be tossed.

16 October 2008
PM on the up, for how long?
Overnight, it seems like Gordon Brown has pulled off one of the greatest PR turnarounds in history.

9 October 2008
Is Pizza Hut rebrand half-baked?
Branding experts have stuck the knife in on Pizza Hut's idea to trial a name change to Pasta Hut at 30 of its UK restaurants.

9 October 2008
Starbucks' green reputation down drain
Starbucks' credentials as an environmental champion have gone down the drain after it was revealed that the company was leaving taps behind its counters running all day, wasting millions of tons of water.

7 October 2008
Teachers taught a PR lesson
Teachers at a Stoke-on-Trent school are counting the cost of negative publicity when their two-day training conference at an exclusive Spanish resort was cancelled following a media backlash against the £20,000 trip.

2 October 2008
Changing fortunes threaten CSR campaigns
The economic boom was a period when large organisations desperately clambered to jump on the CSR bandwagon.



	29 July 2010 Name shame a cosmetic PR cock-up Public relations professionals have dubbed a PR gaffe, in which a fashion label launched a range of cosmetics named after the murder capital of the world, as totally inexcusable. 27 July 2010 Plucky placard jobseeker reaps PR reward A determined Stoke-on-Trent jobseeker, who had been out of work for two years, has demonstrated the power of publicity by promoting himself at a busy road junction and landing himself a job within just a few hours. 21 July 2010 Flying donkey a foalish PR stunt Horrified PR consultants have been debating whether a ridiculous promotional stunt, in which a terrified donkey was forced to parasail over a Russian seaside resort, is possibly the worst public relations stunt ever. 20 July 2010 Strip club slur on council reputation Public relations practitioners have been stunned by the appalling lack of PR sensitivity of a party of county councillors who went on a fact-finding mission to a lap-dancing club at the taxpayer's expense. 16 July 2010 NHS chiefs issue Facebook usage warning The PR industry has welcomed the precautionary action of a regional NHS trust to prevent damage to its reputation through inappropriate use of social media by issuing a set of Facebook guidelines to hospital workers. 13 July 2010 Inflatable taverns toast taste of pub-licity A drinks accessories website is the toast of the PR industry after it became focus of attention in the national press over its new range of inflatable olde-worlde beer taverns that you can put up in your own back garden. 8 July 2010 Social media reviews make positive difference The PR community has welcomed research highlighting the commercial benefits of social media, which found that recommendations on social networking sites such as Facebook and Twitter had a very clear positive impact on sales. 7 July 2010 Psychic octopus tips a PR winner A sea life centre in Germany is making the most of the global publicity surrounding its aquatic sensation, Paul the Octopus, which has a remarkable talent for making accurate World Cup predictions.

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