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Octopus PR News October 2009

30 October 2009
Mobile operator digs PR hole
An elaborate PR stunt has fallen flat on its face after the mobile operator behind a hoax meteorite crater in Latvia admitted it had dug the hole and staged the fireball strike, leaving the Latvian government no choice but to cancel contracts with the company.

28 October 2009
Social sites banned as productivity suffers
The PR industry is urging companies to think carefully about their workplace usage policies in relation to social networks after the results of new research prompted several leading companies to enforce a ban on the use of Twitter.

23 October 2009
Smart cookie creates crafty biscuit campaign
PR practitioners have been congratulating the smart cookie behind a spoof health and safety campaign about the dangers of biscuits that has created valuable publicity for a leading biscuit manufacturer.

21 October 2009
Moir leaves Mail in PR mire
The journalist at the centre of the public backlash against the Daily Mail over an article about Stephen Gately's untimely death has left the newspaper in a public relations quagmire, after the Press Complaints Commission (PCC) ordered it to respond to a record number of complaints.

16 October 2009
Actimel ad has no natural defences
The advertising watchdog's decision to ban a TV ad for Actimel, which claims to boost the body's natural defences, is set to spell PR disaster for the Danone-owned brand.

14 October 2009
Ryanair thanks BBC for free PR
Public relations experts are applauding Ryanair for another feat of PR alchemy after its chief executive Michael O'Leary thanked the BBC for giving the company valuable publicity by screening a Panorama programme into the airline's operating practices.

9 October 2009
Gillett Rafa attack a PR own goal
Liverpool FC co-owner George Gillett has scored another PR own goal with more public criticism of reds boss Rafael Benitez, sparking renewed fears of boardroom discontent and the resignation of the club's popular first-team coach.

7 October 2009
Churchill in panto PR caper
Churchill Insurance has proved that you can teach an old dog new PR tricks after the star of its TV ads landed itself a role in pantomimes across the country this winter.

2 October 2009
Red top tabloid turns blue
One of the government's champion peddlers of Labour PR, The Sun, has switched its allegiance to the Tories. But the question now raging in the public relations profession is whether the newspaper's decision will make any significant difference.
 
   
   
 

29 July 2010
Name shame a cosmetic PR cock-up
Public relations professionals have dubbed a PR gaffe, in which a fashion label launched a range of cosmetics named after the murder capital of the world, as totally inexcusable.

27 July 2010
Plucky placard jobseeker reaps PR reward
A determined Stoke-on-Trent jobseeker, who had been out of work for two years, has demonstrated the power of publicity by promoting himself at a busy road junction and landing himself a job within just a few hours.

21 July 2010
Flying donkey a foalish PR stunt
Horrified PR consultants have been debating whether a ridiculous promotional stunt, in which a terrified donkey was forced to parasail over a Russian seaside resort, is possibly the worst public relations stunt ever.

20 July 2010
Strip club slur on council reputation
Public relations practitioners have been stunned by the appalling lack of PR sensitivity of a party of county councillors who went on a fact-finding mission to a lap-dancing club at the taxpayer's expense.

16 July 2010
NHS chiefs issue Facebook usage warning
The PR industry has welcomed the precautionary action of a regional NHS trust to prevent damage to its reputation through inappropriate use of social media by issuing a set of Facebook guidelines to hospital workers.

13 July 2010
Inflatable taverns toast taste of pub-licity
A drinks accessories website is the toast of the PR industry after it became focus of attention in the national press over its new range of inflatable olde-worlde beer taverns that you can put up in your own back garden.

8 July 2010
Social media reviews make positive difference
The PR community has welcomed research highlighting the commercial benefits of social media, which found that recommendations on social networking sites such as Facebook and Twitter had a very clear positive impact on sales.

7 July 2010
Psychic octopus tips a PR winner
A sea life centre in Germany is making the most of the global publicity surrounding its aquatic sensation, Paul the Octopus, which has a remarkable talent for making accurate World Cup predictions.

  


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