Masterpet conjures PR masterstroke

hello@octopuspr.co.uk

01785 229530

newsarchive-September2008


	Archive » February 2010 » January 2010 » December 2009 » November 2009 » October 2009 » September 2009 » August 2009 » July 2009 » June 2009 » May 2009 » April 2009 » March 2009 » February 2009 » January 2009 » December 2008 » November 2008 » October 2008 » September 2008 » August 2008 » July 2008 » June 2008 » May 2008 » April 2008 » March 2008

Octopus PR News September 2008

30 September 2008
Masterpet conjures PR masterstroke
New Zealand pet food company Masterpet has turned the country's election into a dogfight with an ingenious campaign to raise awareness of its brand.

25 September 2008
Lehman should've banked more on PR
The collapse of US investment bank Lehman Brothers sent shock waves throughout the financial services industry, as it became the highest-profile victim of the credit crunch so far.

23 September 2008
Clegg without a clue
Liberal Democrat leader Nick Clegg has been left with egg on his face after it emerged that he had no idea how much a state pensioner received.

18 September 2008
All publicity is good ****ing publicity
That's exactly what the South Park birdhouse in Darlington could be forgiven for thinking – as its decision to adopt a foul-mouthed parrot is turning out to be an inspired marketing ploy.

6 September 2008
Tesco grammar prompts new Mail campaign
Has TESCO become the latest target of the Daily Mail’s hate campaigns?

4 September 2008
2012 countdown to PR disaster
Critics have already been wading in after the PR nightmare of the London Olympic handover in Beijing, warning of more publicity pitfalls in the run-up to the next games.

2 September 2008
PR coup for Jimmy Choo
Congratulations to luxury shoe designer Jimmy Choo for getting superb publicity when a pair of its shoes starred in a high-profile photo shoot with Olympic golden girl Rebecca Adlington.



	5 March 2010 EasyJet ad ban PR triumph No frills airline easyJet has got one up on Ryanair after an ASA decision to ban an ad, which implied that its Irish rivals flew customers to the wrong destination, had only succeeded in highlighting the campaign message of the airline. 3 March 2010 Guinness offers PR to record breakers Guinness World Records has launched its own inhouse PR service to help people cash in on the marketing potential of their record breaking achievements. 26 February 2010 What a Pratt PR professionals will no doubt be updating the Loose Cannon CEO section of their PR crisis manual and adding the name Christine Pratt to sit alongside case studies of the likes of Gerald Ratner. 17 February 2010 Message architects turn PR proxies Leading comms professionals have been debating the evolving role of corporate PR after a series of high-profile cases in which organisations have called upon the consultants that craft their messages to act as company spokesmen in front of the media. 12 February 2010 Pyjama jeans a PR dream A clothing mail order company has launched an innovative hybrid garment to a fanfare of nationwide publicity by cashing in on the media attention surrounding Tesco's decision to ban people from wearing pyjamas in its supermarkets. 10 February 2010 Iceland quest for customer PR role Iceland has launched a PR drive to recruit a new ambassador for the brand and has chosen to ditch its celebrity-focused campaigns in favour of using an unknown member of the public to front the high-street supermarket chain. 5 February 2010 Toyota in sticky pedal PR fix Japanese car manufacturer Toyota has finally come to its PR senses by coming out in the open about its problem with sticking accelerator pedals and apologising for the panic caused by its global safety recall. 3 February 2010 How Terry should tackle PR blues Leading PR figures have been reacting to the revelations surrounding John Terry's alleged affair with the long-term girlfriend of a former team-mate by debating how the England and Chelsea captain should go about tackling a growing media storm.

poweredby feedangel

terms & conditions