Octopus PR News September 2009

30 September 2009
PR rules in social media marketing
New research suggests that PR is the clear choice of marketing tool when it comes to social media, with ads delivering lower click-through rates on social sites than traditional online platforms.

25 September 2009
Verbal abuse lands Jet2 PR boost
A budget airline has pulled off an inadvertent public relations masterstroke after its millionaire chief executive launched a foul-mouthed tirade at his own check-in staff in front of cheering passengers, prompting the arrival of the police and a wave of publicity.

23 September 2009
SMEs still missing digital marketing opportunities
Small to medium-sized enterprises (SMEs) are missing out on the opportunities to exploit the latest digital marketing tools to engage with their customers and prospects, according to the findings of a recent online survey.

18 September 2009
PR to the rescue for journalists
Journalists are increasingly relying on PR output in order to meet the growing demand for online news content, the results of new survey suggest.

16 September 2009
PR prepares for product placement
The PR industry is gearing up to a new addition to the marketing mix with the news that ministers are set to relax the rules on product placement in programmes made by UK commercial TV stations.

14 September 2009
Astroturfing a blight on PR
The problem of astroturfing, fabricated campaigns in support of a cause or product, is escalating, casting a shadow over the Public Relations profession and prompting an industry debate on how to root it out.

11 September 2009
Debenhams novelty Twitter PR twick
Never one to miss a PR trick retail giant Debenhams has found a novel way to attract bargain hunters to its annual new season sale this year by launching a customer service experiment using Twitter to answer shoppers' queries.

10 September 2009
Whirlpool machine in a PR spin
A prolific blogger has put washing machine manufacturer Whirlpool in a Public Relations spin by wielding the power of Twitter following a nightmare customer service experience.

7 September 2009
Hitler AIDS campaign backfires
It seemed like a great idea at the time; promote AIDS awareness by comparing the disease to evil dictators.

4 September 2009
Trafalgar CV seizes column inches
An unemployed languages graduate has become a shining example of the power of publicity by scooping his first job with a leading development consultancy after hanging a giant version of his CV from Trafalgar Square's fourth plinth.

3 September 2009
Church's devilish ad campaign
Fair play to an American church for coming up with one of the best headlines I think I have ever seen. Who would not what to read on after seeing the headline Satan Fronts Church Campaign and that is all because they have used the devil in a marketing drive to reach out to more worshippers.

2 September 2009
Murdoch cautions against BBC news monopoly
The BBC wants to squeeze out the competition in the news industry by giving away content for free online, courtesy of the taxpayer, as other providers switch to paid content models, warns James Murdoch of News Corporation.